About us

Started in 2025, Parfelle is an LA-based fashion brand created by Bella Ong and Vinnie Lee. Our journey began with a shared passion for creating clothing which embodies confidence and individuality. Parfelle means “the perfect woman”, not defined by unattainable beauty standards, but by the confidence she feels in herself when wearing our clothes. With every late night and early morning, we pour our hearts into pieces that bring joy and empowerment to those who wear them.